Time Inc's StyleWatch is Dead, Long Live PeopleStyle
Said People editor in chief Jess Cagle:
As we continue to build the People brand and its digital verticals, fashion is a critical part of our strategy. StyleWatch’s young audience is remarkably receptive to advertisers, and it will play a key role in Time Inc.’s e-commerce expansion. By re-branding as PeopleStyle, the magazine becomes part of a singular multimedia brand that lives on digital, mobile and social platforms and as a weekly print section in People. The re-branded magazine will include more celebrity fashion but will remain basically the same — a valuable resource for Millennial women, bringing them the latest trends in street style and helping them shop for the looks they love.”
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Time Inc's StyleWatch is Dead, Long Live PeopleStyle
Reviewed by Editor
on
Wednesday, March 29, 2017
Rating: