Good Media Morning to you. Here's what's going on elsewhere. But first, FORWARD THIS ISSUE»
CONDE NAST LAUNCHES CONDE NAST PHARMA MARKETING UNIT
As it's competitor across the street Time Inc readies its new influencer
network, Conde Nast is readying its own new venture called Conde Nast
Pharma which is a new marketing unit that will work with advertisers to
target the health and wellness market.
TIME INC BUDDIES UP WITH VIVID SEATS FOR SPORTS ILLUSTRATED GROUP
Time Inc. has selected leading online ticket marketplace Vivid Seats as
the official ticketing partner for its Sports Illustrated Group family
of sites including SI.com, Golf.com and Fansided.com. Vivid Seats'
branding, links and content will be integrated across the websites and
mobile apps of all three sites allowing users to easily purchase tickets
to their favorite sporting events nationwide. Sports Illustrated Group
and Vivid Seats will deliver a safe, best-in-class ticket buying
experience as sports fans consume trusted, high-quality content.
HERE IS WHAT BILL O'REILLY'S SPONSORS ARE SAYING ABOUT THE HARASSMENT ALLEGATIONS
UNTUCKit: "As a company in
which more than 2/3rd of our employees are women, we take sexual
harassment claims very seriously. Moreover, it is important our
corporate partners reflect the same principles of inclusivity and
equality upon which we have built our brand. In light of the disturbing
allegations, we instructed our media buyer this morning to reallocate
our ad dollars to other shows effective immediately. We will continue to
closely monitor the situation but believe this is the right decision at
this time."
YOUTUBE'S EFFORT TO TAKE ON CABLE COMPANIES IS LIVE
Google’s attempt to take on your cable company went live on Wednesday
with the debut of YouTube TV. The live TV service from the video
streamer, available at first in just five cities — including New York —
offers cord cutters a bundle of around 50 channels for $35 per month.
THE OUTLINE INSTALLS EXECUTIVE EDITOR
The Outline, a startup that promises to take a novel approach to digital
publishing, has a new editorial boss: Katie Drummond is leaving her job
as executive managing editor at Univision’s Gizmodo Media Group to
become Outline’s first executive editor. The move reunites Drummond with
Outline CEO Josh Topolsky, who worked with her at previous gigs at
Bloomberg and The Verge.
MTV NEWS' EDITORIAL DIRECTOR EXITS
Dan Fierman is out as MTV News editorial director. Grantland alum
Fierman began the Viacom job in November 2015. Officially, his title
back at Grantland (before it closed in October 2015) was senior director
of editorial operations for ESPN. Prior to that job, he spent about
four years at GQ and nearly 10 at Entertainment Weekly.
MARTHA STEWART LAUNCHES WINE DELIVERY BUSINESS
The domestic diva is now shilling house wine. With Americans drinking
more wine than ever, Martha Stewart has just opened her own virtual wine
store. The wine store is Stewart’s second foray into food and drink
deliveries. She partnered with meal-kit service Marley Spoon almost a
year ago and recently launched meals on Amazon Fresh.
EVERYONE'S SEEN AS OR CLAIMS TO BE THE FUTURE OF CABLE TV, NOW SNAPCHAT HAS JOINED THAT POOL
Many are doubting Snapchat as a media vehicle, but not Mashable CEO Pete
Cashmore. “We’re one of the top channels on Snapchat. When we look at
the lineup, that’s the future cable lineup,” he said at the Digiday
Publishing Summit held in Vail, Colorado, last week “There’s 40 brands
in there, they’re all premium. Snapchat is our biggest revenue source on
distributed. They’re great for publishers. We love Snapchat. When
you’re in Discover, that’s like a publisher’s dream. It has a huge
audience, and it’s an audience you can’t reach elsewhere.”
TIME INC'S SOUTHERN LIVING BRAND LAUNCHES "SOUTHERN LIVING KITCHEN" READY TO EAT MEALS
This is the first time Southern Living has tapped into the retail
consumable food category. The meals will be manufactured by Houston,
Texas-based Perfect Fit Meals, which also makes ready-made meals
sponsored by Cooking Light magazine, another Time Inc.’s magazine.
SNAP INC SHARES EXPECTED TO STABILIZE
Snap Inc.'s price action is stabilizing in the low $20 range, and
generally speaking, we view this as a positive signal given the wide
swings following IPO. Clearly, we view Snap Inc. positively as it's
misunderstood among investors. The upside in user monetization, and DAU
growth paired with the expansion of emerging market TAM (total
addressable market) makes the growth narrative extremely appealing.
VOX MEDIA, A SAFE HAVEN FOR ADVERTISERS LOOKING TO REACH SOLID VIEWABLE HUMAN TRAFFIC
Vox Media checks all the boxes of a high-flying venture-backed
publisher. Two years ago, it got a $200 million investment from NBC
Universal, enabling it to double its revenue to $100 million and almost
double its headcount, to more than 800. Its traffic grew 37.5 percent to
72 million uniques in the past two years while the bigger Huffington
Post and BuzzFeed have been on the decline.
CNN LAUNCHES NEW DIGITIAL PROPERTY BASED ON ITS POPULAR "PARTS UNKNOWN" TV SHOW
As CNN continues its push into new digital businesses, it is debuting a digital travel site on Wednesday
based on Anthony Bourdain's TV show. The cable news behemoth is
partnering with Roads & Kingdoms, a publication that focuses on
food, travel, politics and culture, for Explore Parts Unknown, a
stand-alone digital brand that will feature original series, travel
guides and other content focused on Mr. Bourdain and his travels.
NBC UNIVERSAL IS LAUNCHING AN AD CAMPAIGN TO ATTRACT ADVERTISERS
An advertising brand campaign to reach people who buy advertising brand
campaigns? That’s the sort of thing you’d expect to see in targeted, B2B
trade publications. But NBCUniversal, the No. 1 seller of video spots,
is about to take it mainstream ahead of its upfront sales presentation
to advertisers on May 15.
PLAYBOY'S HUGH HEFNER GETS THE AMAZON TREATMENT IN NEW DOCUSERIES
Most Americans would hate living in a world untouched by Hugh Hefner.
That’s a message from “American Playboy: The Hugh Hefner Story,” which
premieres Friday
on Amazon Prime. It will come as no surprise that this docuseries
treats its subject, the founder of the Playboy-magazine-and-beyond
empire, with tender, loving care.
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