One Year Old Digital Business News Network Cheddar is Going International

CHEDDAR FOUNDER/CEO JON STEINBERG

Cheddar, the one year old fast rising digital business news network founded by former Daily Mail US CEO Jon Steinberg is about to land overseas thanks to a distribution deal with independent studio Propagate which is headed by former NBC entertainment co-chairman Ben Silverman. The deal calls for Propagate to reformat, repackage and distribute Cheddar's current content overseas under the name of a new 45 minute show called 'Cheddar World'. Cheddar and Propagate are hoping to inject 'Cheddar World' into five new markets by the end of this year. The hunt is on for deals outside the U.S. with pay-TV providers and TV networks to get 'Cheddar World' in front of business minded millennials.

Said Ben Silverman and Partner Howard Owens

“We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners.”

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