TIME INC UK IS INVESTING BIG IN TV, HERE IS WHY
Time Inc. is setting its sights on TV in the U.K. The publisher’s U.K.
TV division, which launched in December, is made up of a core team of
three, all with TV background and expertise. It has also built up 20
in-house video producers over the past four years working on its digital
video, which are often short-form and social-friendly.
PAPER MAGAZINE'S CREATIVE DIRECTOR LANDS JUDGING GIG ON AMERICA'S NEXT TOP MODEL
Paper’s newfound shine is also reflected in VH1’s desire to partner with
the magazine for one of its top-performing shows and to add Mr. Elliott
to the panel of judges on “America’s Next Top Model,” alongside the pop
songstress Rita Ora, the supermodel Ashley Graham and the celebrity
stylist Law Roach.
MARKETING GURU GARY VAYNERCHICK BUYS WOMEN'S FOCUSED MEDIA COMPANY PURE WOW
As more and more publishers push into ad agency territories with their
inhouse creative studios, some ad and creative agencies are pushing into
publisher territories as well. The latest to take the leap into media
publishing is Gary Vaynerchuk who owns and runs marketing firm Vayner
Media.
CONTENT PLATFORM MEDIUM LAID OFF 50 PEOPLE, REVAMPING BUSINESS MODEL
Big corporations continue to kill the little guys. The latest victim of
big corporations spending endless amounts of cash to advance their goals
via articles, videos and other content is Medium, the content platform
founded by Ev Williams who is also a founder of Twitter.
LAUNCHED JUST ONE YEAR AGO, PALLET MAGAZINE IS DEAD
It was just a year ago that
we did a feature
on the editors/founder of Pallet Magazine, a new deluxe print magazine
at the time for people who like to think and drink. The magazine went on
to release a total of 4 print issues and amassed a nice social media
following. But as of a few weeks ago, the magazine is no longer in
production and the publication's social media and website has mostly
frozen in time.
CONDE
NAST LOOKS TO MONETIZE ITS ARCHIVES WHICH INCLUDES THE FIRST ISSUE OF
VOGUE BY PRODUCING LIMITED EDITION MADE TO ORDER MERCHANDISE
If all goes according to plan, much of this material will soon be the
stuff of limited-edition prints, made-to-order T-shirts, coffee mugs,
tote bags, pillows and such. Further, the company will invite the
demi-celebrities known as influencers to explore the archive —
videographers in tow — to discuss their favorite pieces and grab the
interest of their social-media audiences.
NEW YORK TIMES ENTERS AR VIA NEW APP
Publishers have been jumping on the virtual reality and 360-video
bandwagon, but have been slower to harness its cousin, augmented
reality. That’s starting to change now, with The New York Times
launching an IBM-sponsored project called “Outthink Hidden,” inspired by
“Hidden Figures,” the Fox movie about African-American women working at
NASA in the 1960s. The project launches inside the Times’ new app
today, T Brand Studio AR, which is free on iTunes and Google Play.
CBS JOINS HULU
Hulu struck a deal to license CBS Corp.’s broadcast network and cable
channels for its live-streaming service, bulking up the lineup for its
highly anticipated launch in the coming months. CBS will receive more
than $3 per monthly subscriber for its channels initially, with its take
under the multiyear deal possibly rising above $4, people familiar with
the matter said.
APPLE REMOVES NEW YORK TIMES APP IN CHINA
Apple Inc has removed the New York Times Co's English- and
Chinese-language news apps from its iTunes store in China following a
request from the local authorities, the companies said separately
on Thursday. The
apps, which the newspaper said were removed on Dec. 23, are the latest
Western services to fall foul of Chinese authorities, whose other scalps
include Apple's own iBooks and iTunes Movies stores which have been
blocked since April.
NEW YORK TIMES NOW OFFERING GUIDED TOURS OF THE MET
An increasingly product-focused New York Times is building on the idea
that it has a lot more to offer readers than each day’s news. With “Make
the Most of The Met,” its first museum guide, the Times is giving
readers its own tour of The Metropolitan Museum of Art, highlighting
some of the museums’s most notable attractions, giving pointers on what
to look for in pieces of art, and offering other tips to make the most
of a visit. (Go late
Friday or
Saturday for a quieter visit.)
Reviewed by Editor
on
5:00 AM
Rating:
