RECODE'S PETER KAFKA THINKS DISNEY WON'T BUY TWITTER
How does Twitter work as a Disney-owned operation? Forget, for a moment,
whether Disney could fix Twitter’s fundamental product problems, which
have capped the company’s growth. Or whether Disney is ready to
associate its pristine brand with a platform that’s become a playground
for the worst people on the internet.
BY THE WAY, MICROSOFT IS ALSO THINKING ABOUT A TWITTER BID
Twitter, which is said to be entertaining buyout bids, may also have Microsoft as a potential suitor, a source told CNBC
on Monday. CNBC's
David Faber reported on "Closing Bell" that the social media giant is
moving closer to a formal sale process for the company, according to
sources familiar with the situation. However, he said, that does not
mean it is in that formal process yet.
TWITTER CO-FOUNDER EV WILLIAMS IS THE ONE PUSHING A SALE
Twitter hadn’t received official bids as of
Friday,
and there’s no assurance an acquisition will happen. Internally, there
are disagreements. Co-founder and board member Ev Williams is interested
in a sale, while CEO Jack Dorsey is not so keen, according to people
familiar with the matter.
HERE'S WHY VICE AND OZY ARE DIVING INTO TRADITIONAL TV
The new media landscape has seen a wave of job cuts and uncertainty in
2016, but Ozy Media CEO Carlos Watson sounds giddy when he talks about
the future of his millennial-focused startup, which turned three last
Friday.
BLOOMBERG MEDIA INSTALLS HEAD OF DIGITAL STRATEGY
Kibi Anderson recently joined Bloomberg Digital as our new Head of
Digital Strategy and Business Development. Kibi is tasked with
identifying and closing new partnerships and strategic relationships
that help to expand the reach and monetization of our digital products.
She will also play a critical role in assessing new business
opportunities focused on improving top line performance and growing our
global business working closely across all functional groups and with
senior leadership.
THE NEW YORK TIMES MUST BECOME A GLOBAL MEDIA COMPANY TO DOUBLE ITS DIGITAL BUSINESS
That’s no easy task, even for a brand that commands such global
recognition and respect as the New York Times. The challenges the Times
faces are many. Europe alone has 44 countries and more than a few
languages. The global ad market is highly fragmented. And, of course,
the Times faces stiff competition from entrenched rivals.
BUSINESS INSIDER ERECTING PAYWALL FOR SMALL RANDOMLY SELECTED GROUP OF USERS
Business Insider, according to co-founder and CEO Henry Blodget, has
long harbored ambitions to create a dual-revenue business model, buoyed
by both advertising and subscriptions. The company plans to test those
ambitions, starting this week, with a "small," randomly selected group
of readers, who will be prompted to subscribe to Business Insider. As is
standard with so-called metered paywalls, the readers selected for this
test will get an allotment of free articles. Multiple meter levels will
be tried, starting at 10 free stories. For those impacted, the meter
will re-start every 30 days.
MEREDITH'S NEW LIFESTYLE MAGAZINE WITH CHIP AND JOANNA GAINES IS CALLED THE MAGNOLIA JOURNAL
Two months
ago it was announced that Meredith was buddying up with the stars of
HGTV's Fixer Upper, Joanna and Chip Gaines to launch a new magazine
around the couple's growing texas brand Magnolia. At the time of the
announcement, the working name for the new magazine was "Joanna and Chip
Gaines Magnolia Lifestyle".
GWYNETH PALTROW'S GOOP BEEFS UP WITH SEVERAL NEW HIRES
The site is growing its foundation with a trove of new hires in the
editorial and business divisions. Goop closed a $15 million round of
Series B funding in August, and launched a buy-now-wear-now fashion
label this month, which the company said sold out
in five days.
TIME INC'S CONTENT CHIEF ANNOUNCES THE CREATION OF 10 DIGITAL DESKS
"The job of each desk will be to cultivate and grow our digital
audiences in its area," Mr. Murray said in the memo, which was obtained
by Ad Age. "The desks will include reporters and editors from different
brands who will continue to work for those brands, but the desk heads
will coordinate their efforts to help Time Inc. innovate and grow."
AOL ENTERS MAJOR VR AD DEAL
Verizon's AOL has signed its first major virtual reality ad deal since
it announced it purchased VR and 360-degree video company RYOT. The
deal, which a spokesperson for AOL said was worth seven figures, will
leverage RYOT to create a branded video series, written articles, social
media posts and 360-degree/VR videos in partnership with American
Family Insurance and media agency Mindshare. The series will focus on
heroes inside their communities overcoming their challenges. It will run
from late October until the end of the year.
SUBSCRIPTION REQUIRED AXEL SPRINGER'S CEO SAYS OLD MEDIA IS AT RISK OF EXTINCTION
Mathias Döpfner, CEO of German publisher Axel Springer, has outlined an
apocalyptic vision for old media, warning many traditional companies
will die, unless they reach agreement with the dominant technology
groups such as Google and Facebook. “If there is not a real, sufficient
and big business model on the search-driven side … and there is no
business model at all on the social [media] side, the number of content
producers will deteriorate fast.”
CONDE NAST OWNER SI NEWHOUSE'S HEALTH IS IN DECLINE
You might have wondered whatever happened to Si Newhouse, the owner of
Conde Nast, and the man who gave us Anna Wintour. It turns out the 89
year old is very ill with dementia, according to his brother Donald
Newhouse. “He’s lost most ability to speak, and he also has motion
problems, uses a walker or a wheelchair.”
-Good Morning
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