Verizon Finally Got Yahoo, Oh And CEO Marissa Mayer Too

So as expected, Verizon confirmed that it is buying Yahoo's so called core assets for almost $5 billion after a long 5 month bidding war. Verizon has been on a mission of sorts to drum up its digital content holdings. Last year it dropped $4.4 billion to buy AOL which also brought along with it the very popular Huffington Post. Now with the Yahoo deal the company further solidifies itself as a major media player. But with Yahoo, the company also gets an embattled CEO who tried to buy Yahoo's path to success. In fact since her reign, Yahoo has made 53 acquisitions, some of which are now seen as worthless, like the Tumblr Deal. Most of the acquisitions were for talent and technology so many of them don't exist as sub brands. With Yahoo going to Verizon, many thought Marissa Mayer would take a payout and walk away and then resurface not too far down the road as a tech investor. But it looks like she will be sticking around for now and it's all thanks to her good friend AOL CEO Tim Armstrong.
The deal had been expected to end the four-year tenure of Yahoo Chief Executive Marissa Mayer, but she said early Monday that she expects to stay with the company.

"I love Yahoo, and I believe in all of you," Mayer said in a statement. "It’s important to me to see Yahoo into its next chapter."

Yahoo’s troubles began well before Mayer took the reins.The company churned through five CEOs in six years, unable to decide if it was a media company or technology company — indecision that resulted in it doing neither particularly well. It largely missed the mobile revolution, catching only the tail end once Mayer joined the firm. 

Verizon Finally Got Yahoo, Oh And CEO Marissa Mayer Too Reviewed by Editor on July 25, 2016 Rating: 5
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