Disney Wants Out of It's Fusion Partnership, And Fast


Disney, the world's biggest entertainment company is shopping its stake in Fusion to get away from the latter's identity issues and also because it wants to turn its focus on Vice which it just injected another $200 million into. Disney partnered two years ago with Univision in the launch of Fusion. Apparently talk of Disney wanting out has been around for half a year and now it's finally happening. Since its launch some say Fusion, the digital first media company has struggled to connect with consumers.
Fusion was created as a home for news, lifestyle, pop culture and entertainment content for millennials, with a focus specifically on English-speaking Latinos. Disney handled distribution and sales for the fledgling network in 2013, and the source says Univision has been more closely aligned on the content side of the business, especially as Fusion has placed a focus on being a digital-first news operation. Fusion CEO Isaac Lee, who has been with Univision since 2010, simultaneously oversees news and digital for all Univision platforms and was recently promoted to chief news and digital officer for Univision Communications
Disney Wants Out of It's Fusion Partnership, And Fast Reviewed by Editor on 12/23/2015 Rating: 5
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