Bloomberg Media Dominates Global Business Video Viewership, Is Killing Everything in Site

Bloomberg Media has some extra celebrating to do this July 4th weekend. There is much to celebrate at the company today as comscore numbers puts it ahead of other companies like Yahoo Finance and IBT Media when it comes to business video viewers. The company currently commands a business video audience of 17 million viewers that generates 120 million streams. In addition, the company is also enjoying audience growth for two of its biggest websites. The main hub Bloomberg.com surpassed CNNmoney.com and continues to dwarf WSJ.com with 22.5 million unique visitors in April. Bloomberg Politics which launched back in October of 2014 saw its traffic hit 3 million uniques on top of 1.2 million video viewers who streamed video 2.8 million times. This puts Bloomberg Politics on top of Huffpost, Vox and The Economist in the News/Politics category.

Here is Bloomberg Media CEO and possible Mike Bloomberg successor Justin Smith:

“As we execute our consumer media strategy and launch new products to build the leading media company for global business, we’re continuing to hit traffic milestones across our platforms. Aggressive expansion and innovation in digital video is a key component of what we’re building, and becoming No. 1 in global business video is a testament to the investments we’re making in high-quality content and robust distribution channels.”

Spoken like the next CEO of Bloomberg LP

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