October 08, 2014

The "Food Innovation Group" is Born at Conde Nast!

New client-facing group is the first within Condé Nast to sell across multiple brands


When Conde Nast fired Epicurious editor Nilou Motamed a few weeks ago and placed the website under the control of Bon AappetiteVP/Publisher Pamela Drucker Mann, she moved quickly to make some changes to compliment her vision for the future. Today, Conde Nast has a new group lead by Ms. Drucker Mann called the "Food Innovation Group" consisting of the Bon Appetite and Epuicurious digital and print assets. Together digitally the brands reach 70 million people.
“Our goal in creating this group is to sell to our clients the way that they want to buy,” explained Drucker Mann. “When you look at the big brands like Kraft or Campbell’s or GM, many of their dollars are going into ad network buys. It’s not about unique branded content it’s about reaching a lot of people. On the other side of the spectrum, you have magazine websites. They’re smaller, but have a lot of equity and a ton of engagement. With this introduction of the new Food Innovation Group, we’re stating that, as an advertiser, you can have the best of both. You can have scale and you get that unique content.”

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