Les Moonves is trying too hard
Published: Sunday, July 06, 2008
-SDH There are many questions hanging over Viacom and CBS, both were separated in an effort to create shareholder value and in our opinion to end the battle of the successors between Les Moonves and Tom Freston who at the time were Co- CEOs of the combined company known as Viacom. Since the companies went their separate ways, the only thing that was created was more headaches for all parties involved. Both companies have been struggling to gain footing along with its competitors. CBS CEO Les Moonves spent big trying to land CBS on the good foot but none of his well publicized acquisitions has added any value to CBS that is worth mentioning. Some of his most recent splurges include the purchase of Wall Street blog, Wallstrip.com which to this day we still don’t get. He scooped up Lastfm.com only to re-launch it with much fanfare promoting its new free internet radio format, something already available all over the web. There is the whole Katie Couric hiring which failed big time and is costing the company a lot of money due to her salary and ad dollars. His most recent splurge was on Cnet Networks, a digital media company which produces websites like, Cnet.com, Chow.com and ZDnet.com. As far as CBS’s whole digital push, its Les Moonves swinging at marble sized balls with a broom stick hoping for a direct hit. These expensive splurges and CBS’s lack of love on Wall Street at the moment will ultimately lead to Moonves’ ouster. Hell. we think Sumner Redstone’s finger is already on the trigger. We campaigned (if you will) for Les Moonves when he was the shining star in Sumner Redstone’s eye. We called for him to be installed in dual rolls as CEO of both CBS and Viacom. But that was just us being naïve and jumping on the bandwagon (yeah we have the balls to admit it). But what seems to have happened here is that Les Moonves got a little too sure of himself and got a big head to go along with an even bigger ego. This is the man who spent big to get into the record business by re-launching CBS Records when the record business was trying to get out of the record business. This is the man who spent big to get into film with high salary hires. Les Moonves was trying too hard to please and in doing so, spent money where he didn’t need to, or perhaps shouldn’t have at all. Les Moonves is just an analog executive trying to survive in digital world and in doing so gambled big, not only with company money but perhaps with his job as well. Some of the things Moonves should consider moving forward if he is still around is to spin off the radio business and sell book publisher Simon & Schuster. Doing this would probably tighten the focus at CBS a bit. Moonves needs to also hold off on anymore Internet acquisitions. Sumner Redstone can’t be too happy with Moonves at the moment. Labels: BigMedia, CBS, FEATURE, LesMoonves, PhilippeDauman, SumnerRedstone, Viacom |