Hearst's Esquire Has a New Look, Size And Focus

Esquire's new EIC Jay Fielden is charting a new course for the magazine and he's starting with a bigger trim size and new look including a refreshed logo. Mr. Fielden was profiled by The New York Times as he put together the March issue featuring James Corden the popular host of CBS's 'Late Late Show'. This is the first issue that truly carries the vision of Fielden who took over last April from long time EIC David Granger.  The magazine has been going after new audiences all over social media and the web to promote its new image and message to its ideal reader "who’s an upstart, an iconoclast, an independent thinker, the most charming guy in the room.”
This past December, Esquire’s 48-hour pop-up channel, “The Esquire Guide to Grooming” on Snapchat’s Discover platform, reached more than three million unique viewers. Hearst recently hired Steve Kandell, the former executive editor for features at BuzzFeed, to direct, a site that has received a traffic boost of 20 percent in the past six months. The site managed to insert itself into the cultural conversation at numerous points during the recent election cycle, such as with an online-only reboot of the seminal ’80s satirical magazine Spy



Hearst's Esquire Has a New Look, Size And Focus Reviewed by Editor on Monday, February 06, 2017 Rating: 5
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