Hearst's Esquire Has a New Look, Size And Focus
THE MARCH 2017 ISSUE OF ESQUIRE |
This past December, Esquire’s 48-hour pop-up channel, “The Esquire Guide to Grooming” on Snapchat’s Discover platform, reached more than three million unique viewers. Hearst recently hired Steve Kandell, the former executive editor for features at BuzzFeed, to direct Esquire.com, a site that has received a traffic boost of 20 percent in the past six months. The site managed to insert itself into the cultural conversation at numerous points during the recent election cycle, such as with an online-only reboot of the seminal ’80s satirical magazine Spy
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Hearst's Esquire Has a New Look, Size And Focus
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Monday, February 06, 2017
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