Marketing Guru Gary Vaynerchuk Acquires Pure Wow
Gary Vaynerchuk |
The move comes as publishers - including the Time Inc., the Washington Post and The Wall Street Journal - invest more resources into their “branded content” businesses, expanding into tasks traditionally performed by agencies, like research or creating ads that appear across the web. PureWow generates the lion’s share of its revenue from branded content and has produced work for marketers like Cover Girl, Olay and Cartier.more»
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Marketing Guru Gary Vaynerchuk Acquires Pure Wow
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