Time Inc Sets Records With Essence Festival

FESTIVAL ATTRACTED MORE THAN 450,000 ATTENDEES AND CAPTURED 3.5 BILLION SOCIAL MEDIA IMPRESSIONS

If some of you are wondering why part of Time Inc's new focus will include live events, look no further than the recent Essence Festival which brought in over 450K attendees and generated 3.5 billion social media impressions. The company is expected to announced a major reorganization that will see it turn its focus to other revenue generating sources including events. If the company can duplicate the record breaking success of the Essence Festival, then the reorg will be success.

The festival took place in New Orleans this Fourth of July weekend for its annual cultural celebration featuring more than 100 performing artists and over 100 speakers---which included first-time appearances by Oprah Winfrey, Mariah Carey, Tyra Banks, Misty Copeland and many more. Recognized as one of the country’s largest live events, the 2016 ESSENCE Festival hosted more celebrities and performing talent than ever before, extended its reach worldwide by capturing a record-breaking 3.5 billion social media impressions and delivered over 100 hours of curated video and live-stream content. The annual 4-day Festival, which took place June 30-July 3, features entertainment, empowerment, and cultural experiences during the day and the world’s best performers each night.

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