Its Official, Time Inc Buys XoJane and XoVain, Expands Its Digital Footprint With Millennial Women Again

MEDIAWIREDAILY.COM

As expected, Time Inc has added editor Jane Pratt and her websites xoJane.com and xoVain.com to the stable expanding its digital reach. Ms. Pratt and her small team will move into Time Inc's new downtown headquarters later on this year. This follows last week's announcement that the company purchased Hellogiggles.com another website focused on women. The sites will become part of Time Inc's style network and fall under the umbrella of company Executive Vice President Evelyn Webster.

Time Inc., which is battling continuing declines in print ad revenue, has moved to bolster its digital reach through a series of deals that includes the purchase this summer of three youth-focused digital sports companies that flank its crucial Sports Illustrated brand.

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