Time Inc Adds Layers to Sports Group

Time Inc continues to beef up its sports group for sports content domination with some key hires. The sports group has been in expansion mode since Time Inc went the indie route a little over a year ago. The group currently consists of Sports Illustrated,  FanSided,  the recently launched Campus Rush and the soon-to-be-launched SI Films unit. The new appointments were announced by digital media chief Scott Havens via a memo deployed to the troops.

Patty Hirsch will come aboard as vice president and general manager for the sports group’s digital division. She will oversee strategy for the group’s sports platforms, including FanSided. Hirsch, a former general manager of the CBS Digital Media Services division, will report to Havens.

Time Inc. has also hired Shankar Tripathi, for the role of director of digital business development for the sports group. Tripathi will report to Hirsch, as well as Paul Cacciato, general manager for Golf Digital. Shankar comes from Univision where he most recently served as program manager for sports digital.

Lastly, Matt Walker is joining the New York-based publisher as digital designer. He previously held the role as lead designer for ESPN’s Fantasy Sports product line for nine years.

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