Newsweek Parent Company IBT Media Names Sales Chief With Villain-Esque Name And We Love it!
Photo: Facebook.com/TomHammer1 |
IBT Media Names Senior Vice President of Sales
Following CMO and CXO Hires, Global News Organization
Adds to Lead Direct Sales
New York, NY (August 24, 2015) - IBT Media
today announced that Thomas Hammer has joined as Senior Vice President
of Sales. In his new role, Hammer will expand and lead the sales team
while generating direct sales for all of IBT Media’s brands, including
Newsweek and International Business Times. Hammer will be based out of
IBT Media’s New York City headquarters and will report directly to CEO
and Co-Founder, Etienne Uzac.
“Tom
is a trusted and well respected professional in the media industry,”
said Uzac. “He is perfectly positioned to help IBT Media grow
aggressively in direct sales over the next few years.”
As
Senior Vice President of Sales, Hammer will work closely with marketing
and product teams, leading the go-to-market strategy and bringing IBT
Media’s value proposition to brands and advertising agencies alike. He
will create a global sales strategy, working closely with IBT Media’s
international sales team.
Hammer
joins IBT Media from RhythmOne, previously Rhythm NewMedia, where he
spent the last seven years directing their team of sales and marketing
directors. He spearheaded business strategy around mobile video and
programmatic prior to the company’s successful acquisition by blinkx in
December 2014. Hammer also handled sales at AOL, Dow Jones & Company
and eMarketer, Inc.
“Tom’s
background in mobile and video sales are critical. We believe that
those areas will continue as growth drivers for the industry and we plan
to invest heavily in them,” added Uzac. “His efforts will help IBT
Media continue to drive growth and innovate as he brings back insights
from the market.”
Newsweek Parent Company IBT Media Names Sales Chief With Villain-Esque Name And We Love it!
Reviewed by Editor
on
8/24/2015
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