Meredith Creates The Mother of All Things Weddings, The Meredith Weddings Group For Millennial Wedding Enthusiasts
Meredith Co which took over Martha Stewart Weddings magazine and marthastewartweddings.com last October in a 10 year license deal, has created the mother of all things wedding, the Meredith Weddings Group. The group is made up of the Martha Stewart wedding brands and mywedding.com.
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“This is the perfect marriage of two powerful brands targeting a desirable Millennial consumer audience,” said Patti Follo, VP/Publisher of Martha Stewart Weddings, in today’s launch announcement. “We operate under the motto that we’re better together - combining the brand power and expertise of Martha Stewart Weddings, which for 20 years has been providing brides with unique ideas and inspiration - with extensive cutting-edge wedding planning tools and local resources from mywedding.com. The result is one of the most comprehensive and wide-reaching platforms in the wedding media space.”
Meredith Creates The Mother of All Things Weddings, The Meredith Weddings Group For Millennial Wedding Enthusiasts
Reviewed by Editor
on
8/27/2015
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