The Data Doctor is in at Time Inc

Time Inc, the nation's biggest consumer magazine publisher is going big on data and has hired Dr. JT Kostman as the company's first Chief Data Officer. Doc Kostman will lead a new data strategy team (time inc is hiring) and will report to Consumer Marketing Chief Lynne Biggar. Here is the full press release:

New York, May 4, 2015 - Time Inc. (NYSE:TIME) today announced the hire of Dr. JT Kostman to the newly created position of Senior Vice President/Chief Data Officer. A highly respected thought leader on the strategic utilization of data, Dr. Kostman brings deep insight into consumer behavior and broad experience as a data scientist, mathematician and psychologist. In this new role, he will oversee Time Inc.’s data strategy and will lead a newly created team dedicated to propelling the company’s broad data strategy, a cornerstone of its transformational goals. He will join the company on May 18 and will report to Lynne Biggar, Executive Vice President of Consumer Marketing + Revenue.

Lynne Biggar said, “We are thrilled to have someone of JT’s caliber and experience join our journey at Time Inc. The breadth and depth of his knowledge over his successful and diverse career will ensure his tangible and immediate value. JT will work across our organization to ensure that our data capabilities elevate consumer marketing efforts, help to reinvent the advertising model and accelerate the growth of our adjacent revenue streams.

Dr. Kostman joins Time Inc. from Keurig Green Mountain, where he leveraged data assets to better understand customers, identify strategic marketing opportunities and improve productivity and profitability. He previously held senior-level roles at Samsung, AIG and Aptus Insights, where he led data science teams that shifted the organizations’ mindset toward data monetization. His work has fundamentally changed the way businesses treat digital media marketing, loyalty and retention and data mining.

Time Inc. Chairman and CEO, Joe Ripp said, “I’m very excited to welcome JT to Time Inc. Data analytics is elevating the experience at every touch point among consumers, content and marketers. The opportunities are extremely exciting, and Time Inc. is investing aggressively in data capabilities. JT’s team and efforts will be central to our transformation into a data-driven marketing organization.”
Dr. Kostman has also led data initiatives for several US intelligence, defense and security agencies, as well as the Obama 2012 presidential campaign on social media analysis and insights. In addition, he has served on several advisory boards, including for the Department of Homeland Security and the Office of the Director of National Intelligence.

Dr. Kostman holds a PhD in psychology from the City University of New York and completed his post-doctoral work in mathematics and physics at the New England Complex Systems Institute at Harvard and MIT. A decorated veteran, he served as a team leader of an elite reconnaissance team with the US Army Special Forces.

“I am absolutely thrilled to be joining Time Inc. and to be given the opportunity to contribute to the evolution of one of the most iconic companies in history,” Dr. Kostman commented. “I look forward to introducing cutting-edge consumer insights, developing new products and services and providing a data-driven perspective that will augment the extraordinary work already being done by Time Inc.’s marketing, technology and editorial teams. Working together, I have no doubt we will ensure that Time Inc. becomes the premier content destination - both in print and online.”
The Data Doctor is in at Time Inc Reviewed by Editor on May 04, 2015 Rating: 5
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