Bloomberg Media Chieftain Justin Smith on Working With Mike Bloomberg, Mistakes he Made and Whiny Publishers
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| JUSTIN SMITH |
Justin Smith is the man in charge of Bloomberg LPs media properties and offerings. The man has been busy since taking the helm a year go. The company went on a hiring spree, launched some sites and has more in the works. Mr. Smith chatted with our friends at Digiday about all this and more. Here are the hi-lites.
ON THE MESSAGE BEHINF BLOOMBERG'S NEW AD CAMPAIGN:I believe we’re one of the few companies — large, established, global media companies — that’s truly trying to marry the best of traditional with the most cutting-edge approaches and formats that are emerging from startup media.
ON INSPIRING START UPS:I admire all of them from Google to Facebook to LinkedIn and Snapchat now.
ON PUBLISHERS ALWAYS COMPLAINING ABOUT SOCIAL MEDIA PLATFORMS:The reason for their complaint is quite simple: These platforms have done a better job at media than media themselves.
ON WHICH PUBLISHER IS ACTUALLY DOING SOCIAL THE RIGHT WAY:One of the interesting companies is IDG.
ON THE ROLL PRINT PLAYS/WILL PLAY ALONGSIDE DIGITAL PROPERTIES:I think we’ll definitely consider print. It depends on the community.
ON MISTAKES HE MADE SINCE BECOMING CEO OF BLOOMBERG MEDIA GROUP:One mistake (of many) was in internal communications. I communicated less often and less thoroughly than I should have
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ON WORKING WITH COMPANY OWNER/CEO MIKE BLOOMBERG:He's engaged, hands on with everything, excited, demanding, intense topped off with a good sense of humor.
Bloomberg Media Chieftain Justin Smith on Working With Mike Bloomberg, Mistakes he Made and Whiny Publishers
Reviewed by Editor
on
2/26/2015
Rating:
Reviewed by Editor
on
2/26/2015
Rating:
