Thursday, August 14, 2014

Jason Binn's Dujour Magazine and Online Luxury Retailer Gilt Taking Their Relationship to The Next Level, New Dujour Website Coming

Dujour, the luxury magazine founded by magazine mogul Jason Binn, is not only raking in the cash, its expanding its partnership with online luxury retailer Gilt. The renewed partnership will expose more of the magazine's content to Gilt's customers via order confirmation emails. The deal will also give luxury advertisers in Dujour exposure to Gilts top shelf customers.
Starting this fall, when Gilt sends its members an email confirmation of an order, the company will refer them to suggested content on DuJour’s website and provide an opportunity to sign up for DuJour’s newsletter.  In addition, starting this summer, the cities section of DuJour’s website will contain content every two weeks related to a Gilt City sale. Gilt City sales in major American cities offer discounts on services like dining, yoga classes and spa treatments at luxury hotels. If visitors to the DuJour website — which is being revamped this month — purchase a Gilt City offer, the magazine will receive a commission.

source›› 
  • Comments
  • Facebook Comments
Item Reviewed: Jason Binn's Dujour Magazine and Online Luxury Retailer Gilt Taking Their Relationship to The Next Level, New Dujour Website Coming Description: Rating: 5 Reviewed By: HC Admin



Scroll to Top