Music Wire: College kids being offered free what they probably already get for free

Not only are major brands trying to infiltrate college campuses in an effort to steal student's eyeballs, now major record labels in all their desperateness, will allow college students to download music for free. But we have to ask. Aren't college kids already getting all the free music they want from that computer geek in science who hacks away at the web and gives his buddies access who return give their buddies access and so it goes on? The service, from Ruckus Network, will be supported by advertising on its Web site and on the software used to download and play songs. The four major record labels and several independent labels have agreed to license their music to Ruckus at lower rates than they charge other mass market music services on the theory that college students would rather steal songs than pay the $10 to $15 a month that such services normally charge Big Labels Offer Free Music to College Students [NYT]