CONDE NAST WAS STUBBORN WHEN IT CAME TO DIGITAL
If Condé Nast’s glossy magazines are first-class, its digital operation
for years has been a distant second. With its strength in print ads,
digital wasn’t a priority. Forget about being ahead of the curve: It
took years just to get magazines their own websites; Vogue.com didn’t
launch in earnest until 2010. For the most part, Condé titles treated
their sites as promotional vehicles for driving print subscriptions.
GARAGE MAGAZINE RELEASES FIRST ISSUE UNDER NEW OWNER VICE MEDIA
The new issue of Garage magazine, the first since Vice Media bought a
majority stake in the biannual art and fashion-focused publication last
summer, hits stands today. This issue also marks the first under
Thessaly La Force, who took over the role of editor in chief from
founder Dasha Zhukova last fall. Zhukova, an art world “It” girl,
married to Russian billionaire Roman Abramovich, stepped into the role
of editorial director.
ADVERTISERS DEMAND THAT SNAP INC'S METRICS BE AUDITED
After mounting pressure from the advertising industry, Facebook finally
got on board. Then Google’s YouTube also made a commitment. Now, Snap
Inc., on the verge of pricing its massive initial public offering this
week, is under pressure from ad buyers to follow suit and have
Snapchat’s ad metrics audited by the Media Rating Council, the media
industry’s independent measurement watchdog.
MASHABLE'S NEW EDITORIAL CHIEF JESSICA COEN, IS INJECTING A LITTLE GAWKER IN HOW THEY APPROACH STORIES
“I’m really focused on personality-driven stories and conversational
stories.I very much want our team to come at a lot of what we do with
the approach that they might when they’re talking about it with the
person sitting next to them, or at the bar after work.”
TWITTER NOW GIVES YOU MORE CONTROL TO MUTE THE NOISE
We’re expanding the mute feature to build on the work we did in November
which lets you remove certain keywords, phrases, or entire
conversations from your notifications. Now, you’ll be able to mute from
your home timeline and you can decide how long this content is muted -
one day, one week, one month, or indefinitely. This was another big
request from you and we’re looking forward to rolling it out.
CNN IS NOW THE NUMBER ONE DIGITAL NEWS BRAND
CNN president Jeff Zucker is not someone who is shy about challenges.
After all he went from Today Show executive producer to CEO of one of
the biggest media companies on the planet NBC-Universal. Today Mr.
Zucker runs Time Warner's CNN, the grand daddy of cable news networks
and he's focused.
MEDIUM LAUNCHES "SERIES" ITS OWN SNAPCHAT-LIKE STORY FORMAT
As Medium seeks to find ways to turn itself around, the company has
launched a feature aimed at getting more people reading interesting
stories. It’s not exactly an original idea, but it’s a model that has
proven to work for companies like Snap and Facebook.
On Wednesday, Medium introduced Series, a digestible story format that immediately draws comparisons to Snapchat and Instagram Stories.
SO IS SNAPCHAT A MEDIA COMPANY? NO ITS A CAMERA COMPANY, DUH!
Hollywood has mixed views on its budding relationship with Snapchat maker Snap Inc., which is poised for its stock market debut
Thursday. Some
companies have taken the bold step of creating original, bite-sized
programming for Snapchat’s video and publishing platform, dubbed
Discover. Yet not everyone is ready to go all-in with Snapchat. The
major movie studios and production companies have preferred to use the
app as a marketing tool for their big-screen offerings, hoping to
target teens and young adults who increasingly devour content though
mobile phones.
VIACOM'S NEW CEO IS A STRAIGHT SHOOTER AND INVESTORS AND WALL STREET LOVES IT
Viacom CEO Bob Bakish is winning over investors with a rare quality
among corporate execs — a willingness to talk frankly about his
company’s health. “Viacom had become a confederation of independent
businesses,” Bakish said at the Morgan Stanley Technology, Media &
Telecom Conference. “Very siloed.”
21ST CENTURY FOX PLANNING ONE BIG STREAMING APP FOR ALL ITS U.S. NETWORKS
21st Century Fox is planning a new app that will give consumers access
to programming from all of its U.S. networks. Speaking at the Morgan
Stanley Technology, Media & Telecom Conference, executive chairman
Lachlan Murdoch said the app will let viewers move between programming
from Fox, National Geographic Channel or FX.
-Good MEDIA Morning To You! Don't forget to share this morning's issue with colleagues and friends.
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