IBT Media Brings on a "Masterful" Marketing Ops Chief in Newly Created Role

Daniel Goodman has joined the marketing team as VP, Director of Marketing Operations

IBT CHIEF MARKETING OFFICER MITCHELL CAPLAN

IBT Media which closed out 2015 with some top level hires, continues to expand its team with the addition of a new VP, Director of Marketing Operations. Daniel Goodman comes into the new role from Y&R where he served as the Director of Operations, Global Growth and Intelligence for over four years. He will report to Chief Marketing Officer, Mitchell Caplan. Here is the full announcement below:

IBT Media Adds VP, Director of Marketing Operations

New York, NY (January 5, 2016) - IBT Media, a global news organization, today announced that Daniel Goodman has joined the marketing team as VP, Director of Marketing Operations. Goodman will be based out of IBT Media’s New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan. 

In this newly created role, Goodman will have a wide variety of responsibilities including strategic business partnerships, management of Newsweek print licensees, and new revenue streams including the monetization of content, event management and the development of data reporting.

“Dan is a fantastic addition to our expanding marketing team and will help us sharpen our efforts around many different initiatives as the company gears up for growth in 2016,” said Caplan. “He spent eight years at one of the largest marketing companies in the world and is masterful when it comes to execution and turning ideas into revenue-producing realities.”

Goodman joins IBT Media from Y&R where served as the Director of Operations, Global Growth and Intelligence for over four years and North American New Business Research Analyst for over three years. Before Y&R he also held positions at Thomson Financial, Stadium Insider, Yomiuri Shimbun and NBC Sports.

For more information about IBT Media, visit corp.ibt.com.

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