Vice Targeting Women "Broadly" This Spring With Former Jezebel Tracie Egan Morrissey

Vice Media is launching a new "female centric" site called Broadly this spring. The site which was pitched to Shane Smith by former Jezebel editor Tracie Egan Morrissey six months ago, is in works and will be headed by her. With a new $500 million round of capital, Vice is continuing its expansion across the globe and "Broadly" is part of that expansion.

“I don’t want to just focus on rape and abortion,” said Morrissey, catching herself. “Women aren’t just the consequence of sh—y sex that happens to them. We’re going to do humor pieces that harken back to the old days of Vice, but not in a raunchy way. We’re bringing back nuance.” (Not exactly a word associated with a site whose headlines on Thursday included “Tattooing Away the Pain” and “The Money Shot: Product Placement in Porn is Now a Thing.”)

source: WWD