National Journal Sets 2014 Traffic High on Heels of Magazine Redesign
Traffic Record Continues Trend of Growing Digital Audience for the Brand
Washington, D.C. (July 2, 2014) -- National Journal delivered
its highest monthly traffic of the year in June, with more than 3.3
million monthly uniques visiting the site. The increased readership
comes on the heels of the brand’s magazine redesign, the latest phase in
a larger reimagining of the National Journal brand, which began last fall with the successful relaunch of the National Journal website, led by Editor-in-Chief and President Tim Grieve.
“National Journal’s
sustained growth is proof that great journalism and great traffic go
hand-in-hand,” said Grieve. “The new magazine adds another dimension for
us: We have great in-the-moment journalism and extraordinary long-form
journalism too, a mix that is driving influential readers - and
top-flight journalists - to National Journal.”
June 2014 marked a number of milestones for National Journal.
The redesigned magazine launched June 19th and drew immediate notice
throughout the worlds of journalism and politics; Marin Cogan’s profile of
former Montana Gov. Brian Schweitzer made headlines in nearly every
national media outlet, and Schweitzer himself was eventually forced to
apologize for comments he made in Cogan’s story. Ron Fournier’s columns
on Obamacare, the Veterans’ Administration and Bowe Bergdahl drove
conversation throughout Washington, and his column on Democrats’ frustration with the president became the single-best-read piece on National Journal since
the death of Osama bin Laden in 2011. Tim Alberta and Shane Goldmacher
broke key stories on Eric Cantor’s primary loss and the race to success
him as majority leader. And Sam Baker and a big team of National Journal reporters drove huge readership to coverage of the Supreme Court’s critical decisions at the end of the month.
Along with the unique visitor growth, the
delivery of innovative digital advertising solutions has contributed to
153% digital revenue growth this year for the brand. National Journal continues to aggressively expand its digital business with National Journal’s product and development team focused on building a new digital product pipeline for the second half of the year.
Additionally, National Journal staff
continues to grow. In March, Tim Hartman was named CEO of the larger
National Journal Group, and Publisher Poppy MacDonald and Grieve were
named President. Additionally, in the past month, Emily
Schultheis, Alexia Campbell, Rachel Roubein, Zach Cohen and magazine
staff writers and contributors Michelle Cottle, Nora Caplan-Bricker,
Simon van Zuylen-Wood, Daniel Libit and Ethan Epstein joined the
growing National Journal editorial team.
