CNNMoney.com Executive Editor Xana Antunes: We did not borrow at all from Portfolio.com for Fortune.com
Published: Thursday, November 29, 2007
-MARTY CNNMoney.com Executive Editor Xana Antunes under questioning from the folks at Fishbowlny.com about the redesign of Fortune.com said that contrary to what blogs are saying about the new site resembling Porfolio.com they didn't get any inspiration from the competitor. OK Xana, we hear you on that one but, with all the past talk by the top people in editorial about how Fortune isn't worried about Portfolio and yada yada yada, wouldn't it have been smart to not come up with a design that would spark these suggestions? When putting your product under the knife to make sure it competes well with a new high profile competitor like Porfolio, the goal should have been to be as original as possible especially with the website. Because at the end of the day, no matter how you try to spin it, Fortune.com does resemble Portfolio.com. We only hope the redesigned print version doesn't carry an italic "F" in the logo.Labels: Digital_Media, Fortune, Portfolio, REDESIGNS, XANA_ANTUNES |



