Flip Flopping Bertelsmann flips again

First they merged their music business with Japan's Sony Corp, and then there was word that they wanted to sell their 50% stake in the company, and then they said they are sticking with the music business. Then they slaughtered a chunk of their Book marketing employees, and then merged it into their CD & DVD marketing business Columbia House. Then they took that and dumped it into its book publishing unit Random House. But before that, about a year ago they sold their music publishing unit to Universal Music, and now guess what? The media company that holds the platinum medal for most undecided is now looking to spend money to get back into the music publishing business. The appeal of music publishing to Bertelsmann managers is that it generates a more stable revenue stream than music recording, the newspaper said. Music publishers manage recording artists' copyrights and charge advertisers, television and radio stations for using their songs. BMG Music Publishing was sold primarily to reduce debt, the newspaper said. Bertelsmann, owner of broadcaster RTL Group and publisher Gruner + Jahr, will not be able to start operations at the new unit before 2009 as it agreed with Universal to stay out of the business until that time as part of the sale of BMG Music Publishing. Wow! Didn’t these so called managers know that before they sold out to Universal? You know what Bertie.... you make it too easy. Hopefully when Hart takes over he can get things in order. God knows Bertie needs it. Wonder how long until they sell Random House and then start another book publishing/marketing business? Bertelsmann prepares to re-enter music publishing - report [Sharewatch]