Time Out's web expansion plan
Published: Wednesday, February 27, 2008
BY SDHTime Out New York is about to expand across more big cities via the web, kinda taking on the same formula as the popular Gothamist.com which has websites targeting major cities here in the US and overseas. Time Out’s Tony Elliot wants to stretch his brand to the following U.S. cities: Los Angeles, Dallas, Boston, San Francisco, Seattle and Miami. He is looking to sell a small piece of his empire in an effort to raise $40-$60 million to get the job done. But will the web only expansion work for the Time Out brand? Sure why not? With the rising cost of ink and paper, this could be Tony Elliot’s way around those expenses. However it sounds like at some point, print editions will be launched. What will help the folks at Time Out decide when the time is right to launch print editions? If the websites end up generating respectable traffic and ad revenue would print versions still be part of the plan? One thing is certain, the new Time Out websites will have company from Gothamist LLC's websites like Laist.com, Miamist.com, Austinist.com, Sfist.com, Bostonist.com, Houstonist.com and others. Wonder how many new bodies Tony Elliot plans to hire? Labels: Digital_Media, Magazine, TimeOut, Tony_Elliot, websites |


