Meet the new Mickey Mouse of Michael Eisner's new Disney?

-YOSH Former Disney CEO Mike Eisner wasted no time getting back in the game after being forced out at Disney. He has slowly been remaking himself, and has so far been successful. Now comes word that the once mighty media mogul will transform his latest acquisition Topps, maker of Bazooka bubblegum, baseball trading cards and home of the Bazooka Joe Character into a full blown media company by taking its characters into television programmes and films. Can it work? He thinks so. In an interview with the Financial Times, Mr Eisner said he wanted to expand the group's international presence and develop properties such as Bazooka Joe, an eye-patch wearing comic hero whose adventures can be found wrapped around packets of bubble gum. "Like in a previous life of mine, when I tried to take [Disney] and extend it beyond kids to families and sports, I think [Topps] can be built into a media brand," he said. "It's an interesting brand that can be grown in Europe." Europe huh? Former Disney chief to transform Topps [MSNBC]