So if The Week fails to become a huge global brand, will Felix Dennis kill himself or something like that?

-YOSH Many of you out there, if you were Felix Dennis probably wouldn't have sold off the raunchy male targeting titles like Maxim and Stuff, you would have sold off the boring weekly that is The Week. But not for the man himself. See Felix Dennis has a plan for his weekly publication and we hope a re-design, even though he didn't mention plans for one, is part of the plan he has to build The Week into a billion dollar business. He is so focused on building the magazine that he has crossed his heart and hope to die if he doesn't. Sure he could have sold it off and ran with the hundreds of millions of dollars he said he turned down, but he is sticking it out and betting his life on it. At the same time he is dishing out some critical advice as well. “The American magazine industry has been massively overstaffed for years and years. It is one of the most inefficient businesses in the history of the world. And you know what? The chickens are coming home to roost,” Mr. Dennis said. “They can sit around the campfire listening to the scary noises out in the dark, wondering where it all went, but what I would suggest is that they take some of the chickens, skin ’em, and stick ’em on the campfire and start eating.” A Magazine Challenges the Big Boys [NYT]