Hot Asian guy says Rupert Murdoch will need a boat load of traffic to offset lost revenue for dropping the paid wall at WSJ.com

-ZOE S. Bear Stearns media analyst Spencer "Big" Wang is crunching numbers again this time to find out how much traffic Rupert Murdoch will need when he knocks down the paid wall at WSJ.com. According to Wang traffic will have to increase 12 fold to help offset the lost revenue. But Spencer may have too much time on his hand. Sure the revenue (a reported $78m) is a sweet chunk of cash, but Spencer may be more worried about that than Rupert Murdoch himself. Losing $78m may not even put a dent in News Corps bottom line, according to PaidContent. What Wang is forgetting is that Rupert Murdoch is known for swallowing losses in the beginning. Murdoch is planning to fluff up up advertising on WSJ.com and even said he knows it will take a little time, but it will get there.

Hot Asian guy says media industry not looking good for 2008

-ZOE S. If media CEOs were looking forward to the new year to mark a fresh start, they had better think twice because according to Bear Sterns senior Analyst Spence Chang, everything is in a slow nose dive, and media giants will surfer more at the hands of Internet broadband networks. Man this is a real gloomy outlook. What the hell is going on in the media business? "In our opinion, 2008 will represent a tipping point for incumbent entertainment firms," analyst Spencer Wang said in a note. "More specifically, we expect that the digitization of media, ''long tail'' economics and growing competition for consumers'' time from broadband Internet, largely a theoretical risk to date, will start to more directly slow growth for entertainment firms." Bear Stearns downgrades entertainment sector on 'deteriorating' fundamentals [AFX News]