Jeff Zucker may have nothing to worry about after all...NOT!

Roger Ailes did say that the games have just begun, so maybe we shouldn't jump the gun just yet. But published reports say that the new Fox Business News Network debuted to luke warm reviews. But do the luke warm reviews really matter? Ailes said that info on how many people are actually watching the new network won't be public for about 6 months or even the first year. So regardless of the reviews, could Fox news have had a huge debut as far as viewership, and we won't know until they are made public? "I don't think this will change the entire landscape of American TV as we know it," said Robert Thompson, professor of media and popular culture at Syracuse University. "So far, this morning, it's not been terribly exciting." FBN's move to take Wall Street to Main Street, interspersing business with lifestyle and entertainment spots, underwhelmed media experts who had expected a splashier debut to compete with incumbent cable business news leader CNBC. Perhaps Ailes & Murdoch should have orchestrated a picketing style promo campaign in front of CNBC headquarters or something. Well this is only their second day of broadcasting, but let us not forget that the last business network (CNNfn) that went up against CNBC crashed and burned. Then again Fox News did eventually kick CNN's ass. Fox Business will definitely be using dirty tactics to get at least a big toe up on CNBC, but it will cost them. CNBC has a deal with the Wall Street Journal that runs until 2012. Rupert Murdoch can cut those ties if he writes Jeff Zucker a fat check. NBC will then probably run to the Financial Times. Who knows? Hey Zuck, watch your back! Roger Ailes is trying to sit on you. Fox Business launches to lukewarm review [Reuters]