Reader's Digest Editrix Peggy Northrop brings a cock into the hen house

-SDH In her first major move as Editor in Chief of Reader's Digest, Peggy Northrop dipped into Martha's house and hired Tom Prince, the dude who created the now defunct Blueprint to come in as her new executive editor replacing Marcia Rockwood. Prince's background seems to be heavy on the women side of the magazine business. The position he is now holding at RD is the same position he held in the past at titles like Allure, and Real Simple.

Hey Peggy Northrop, you're wanted!

So about to two weeks ago we did a poll on Reader's Digest Editrix Peggy Northrop asking if you would hit it, and man do you want to hit it. 73% of participating voters would love to have one on one relations with you. Peggy, take this as a compliment, you're a hot in our eyes. Whoever has you in his life is one lucky bastard. Stay sexy baby girl.

Holy smokes, new Reader's Digest Editrix Peggy Northrop is kinda hot, we would hit it

Reader's Digest has a fox in the house. We didn't realize how hot new Reader's Digest Editor Peggy Northrop was until we did a search and Neil couldn't take his eyes off the screen. We have no idea how old the pic to the right is but, clearly Peggy has that grown woman sexiness going on. She more looks like she should be over at Conde heading up one of their big fashion glossies but, she is in good company at RD we guess. Ms. Northrop are you married? Anyway, what do you think? PEGGY NORTHROP, WOULD YOU HIT IT? HELL YES MAYBE HELL TO THE NO

Reader's Digest goes under the knife, New Editor wants to redesign the redesign, rate base to be chopped

-MARTY Hey! Everyone is doing it to keep with the tone of things. Time magazine did it, Newsweek did it, Businessweek did. But now its Reader's Digest' turn. They pulled the curtains back on their newly nip and tucked print edition and website and it pains us to say this, but its a good step in the right direction . The new logo is current and soft. Gone is the outdated 1970s-esque logo which was a huge yawn fest! However the website still has some traces of the old RD. The subscription page still carries the old logo and magazine cover (note to RD's web design team: don't launch until you erase traces of the old days). The print make over according to Mediaweek included the usual, a bold new logo duh!, updated fonts and column names, as well as an ad on the back cover... WoW! they pulled out all the stops huh? New EIC Peggy Northrop, had no choice but to welcome the changes being that it was implemented before she arrived. But of course the woman wants to put her stamp on the redesign, can you blame her. She wants some credit too if the redesign is a hit. The magazine will also see it's rate base chopped down by 20% to 8 million. Peggy Northrop, who took over from Jackie Leo as editor last week, is planning to put her own stamp on the book as early as April. Northrop, late of Meredith Corp.’s More, where she helped create buzz around women over 40, was complimentary of the forthcoming redesign, which was done before she arrived. “I really like it, but naturally I’m going to take a fresh look at everything,” she said.Her plans include more concept covers like that of January, which features the iPhone; polls and stories that leverage RD’s global presence; and more election-related content. Northrop acknowledged the need to change RD’s dated perception, which she admitted even she shared. “There’s a lot of growth left here,” she said. “This is an iconic magazine brand, and it’s really exciting to reach out and take it to people who have not taken it as seriously.” Hmmm, Iconic, but people have not taken it seriously? RD Strikes Back-Cover Pact With [MW]