The Viacom plot to terminate Jamie Lynn Spears

-ZOE S. With the recent bomb dropped by pop star Britney Spears's little sister that she is with child, it wouldn't be far fetched to think that Viacom's Nickelodeon is already stewing up a scheme to politely quietly drop her from their line up. Even though they have said publicly that they are behind her, that statement is standard corporate response to situation that has sealed the fate of a top star of a top network. There is no one out there, at least with kids anyway that can truly say, Spears should be able to return to her show on Nickelodeon whose audience ranges from 9-14. Bottom line, Nickelodeon should put at the top of their list for 2008, to drop the younger spears ASAP. However Nickelodeon has to put on their thinking cap when they drop her because dropping her from their roster of tween stars due to her pregnancy can lead to lawsuits and protests by rights groups. But it can be done, if Nick plays up the fact that keeping her on air, will send a wrong message to young girls and boys which at the end of the day is true. Keeping her on air can also send ripple effects all the way up the ladder to parent company Viacom. The plan to drop spears should be one that Viacom legal eagles have a heavy hand in, but it should not lead back to them. You may say then what about those naked pictures of Disney star Vanessa Hudgins? If you are indeed asking this, then you're as stupid as the chair you're sitting on, because come on, really! If you ask me, entertainment/media companies should include in their contracts with individuals some kind of image and behavior clause that gives them the right to drop or suspend talent in situations like these with no ifs ands or buts. Jamie Lynne Spears is a product being marketed by Nickelodeon and unfortunately the product has to be pulled permanently or temporarily.

Nickelodeon just likes to look at your kids even if they're not casting for a new show

We always wondered why a huge operation like Nickelodeon which competes directly with Disney falls under the MTVN umbrella but that's how grandpa Sumner structured his company. The company is part of the huge tween industry, which has been taking this country and the world by storm for years. Nickelodeon holds hundreds of auditions but some of the times they aren't even looking for anyone for anything. Guess they just like to look at tweens just to look at em to get an idea of the current tween trends perhaps? Well if you read through the 6 page feature over at nytimes.com you let us know. -NEIL “We’re seeing kids all the time,” Paula Kaplan, senior vice president of talent at Nickelodeon, told me. “Even when we don’t have a show to cast. We’re meeting kids on a regular basis, just bringing them in, just to see who they are.” Tween on the Screen [NYT]