Hearst's Chuck Cordray is all psyched about a digital deal that may not make sense for a magazine publisher

-YOSH In yet another deal where a magazine publisher throws all it's cards in the air to see where they land, Hearst Magazine has signed on with soon to be launched Next.tv to distribute content from it’s magazines like Cosmo Girl and others via HP notebooks and it looks like some Hearsties couldn't be more happier with the possibilities, especially Chuck Cordray, vp and general manager, Hearst Magazines Digital Media. “This relationship not only offers us an innovative way to syndicate original video content to millions of potential viewers, but it will also help to extend the readers’ overall brand experience beyond the pages of magazines and Web sites directly onto their computers and television screens,” Sounds good Chucky baby, but what makes you so sure consumers who may buy the HP notebook, will give a hoot about your content? What makes Hearst's content stick out compared to the dozens of other content providers who are also part of this new service? Did HP provide you with some demo info that shows that the people who will buy their new notebooks are mostly teenage girls and/or young women? We give you an "A" for effort but for now a huge question mark hangs over this deal. Hearst Magazines Inks Web Content Deal With Next.TV [Mediaweek]