Alpha MILFs setting trends

-SHOMARI HINES Her name is not Susan, and she's not your super woman, she is "Alpha Mom". Over at USAtoday.com Bruce Horovitz, takes a look at the woman who created the label, Constance Van Flandern's and how she manages motherhood and a demanding career. When she came up with the whole Alpha Mom thing we bet she didn't know it would take on a life of its own. As bad as some of them are forced to be, we're sure the media industry is flooded with Alpha Moms MILFs. Then again some probably leave everything up to the nanny anyway. Van Flandern came up with the Alpha Mom label while working on a graphics assignment several years ago. She was designing a logo for a new video-on-demand cable TV service that wanted to attract information-hungry, multitasking moms. Names being considered: Mommy TV, Mommy Channel, even Mommy Says. The name she came up with was embraced by her client, Isabel Kallman, CEO and "founding mother" of Alpha Mom TV. She was a new mom herself and a former Wall Street executive, and her husband, Craig, is co-chairman of Atlantic Records. She was living that complex life, too. But with some frustration. Alpha Moms leap to top of trendsetters [USAtoday]