And now this morning's worth mentioning media business news

-SDH With all the changes Rupert Murdoch has already made at Dow Jones & Co, like setting up an office for himself there, firing and hiring new people to run the Wall Street Journal, it makes you wonder why in the world a vote if even needed tomorrow. Is it like a ceremonial vote to mark the official transfer of ownership or something? For all we know the Bancrofts are already fighting over their cut of the $5 Billion Rupert paid for the joint. [NYT] The porn guys at Penthouse Media Group are doing the same things the guys are doing at other media companies like News Corp are doing. They are dropping major green on social networking sites to drive business. [NYT] Something called The Competition Commission is pushing for BskyB to cut it's share in ITV from 17.9% to between 5 and 10%. Will James Murdoch, son of Rupert go for that? [MediaGuardian] While it's employees were outside screaming "WE WANT OUR BENEFITS BACK YOU BASTARDS", Viacom/MTV was busy sending out press releases like the once announcing formation of Digital Fusion, a new group that will focus on creating customized cross media campaigns for advertisers [Mediaweek]