With James Murdoch now dubbed the heir to his daddy Rupert's empire, should Peter Chernin be weighing his options, if not now then soon?

-YOSH Rupert Murdoch opened up a can of moves across News Corp and his new baby Dow Jones yesterday. One of those moves included his son James being named to oversee everything across Europe and Asia which some say solidifies his position as heir to the News Corp throne. So what does all this mean for longtime News Corp number two Peter Chernin? Should such talk make it clear to him that, he kinda out of a job if and when James does take over? Unless he wants to be the longest serving President & Chief Operating Officer in media, and that's if James will even have him. But we won't jump the gun too soon on this because Rupert is known for making things work and it could end up being a power sharing thing between Chernin and the younger Murdoch. But even still, with his experience and long run at News Corp, Chernin may want to finally be the shot caller at a media firm where he has the final say. In the mean time, James Murdoch is being groomed right in front of our eyes. Oh yeah did we mention that their is still the possibility of Lachlan Murdoch getting back in the picture? Murdoch is making the switch from BSkyB's south-west London base in Osterley to News International's east London HQ, as he steps up from his job as the satellite broadcaster's chief executive to become the chairman and chief executive of his father Rupert's extensive media businesses across two continents. He is also stepping into his father's shoes as the non-executive chairman of Sky, in which News Corp is the largest shareholder. "It's going to make a lot of people feel very old," one News International journalist said of 34-year-old Murdoch Jr's imminent arrival. Murdoch Jr in at Wapping next week [MG]