Latina Magazine Editor Mimi Valdes has an eye for fashion

By SDH Under new Editrix Mimi Valdés Ryan, Latina Magazine is getting snazzier with a heavier focus on fashion. Editors before her never attended fashion week but Valdez ended that when she attended New York Fashion Week. Under Valdez the magazine also revamped its logo we guess to look fashionier, and the rate base was upped to 500,000. Wonder how Circulation Director Raymond Dryden will utilize some of these changes to bring in new business. With a stronger focus on fashion, this opens the door to more prospects. Advertisers are beginning to take notice, but they want to wait a few issues to see the response to the redesign (which began with the March issue). Latin Media Ventures president Cynthia Lewis said the September issue will probably introduce four or five more high-end fashion ads. Prior to joining Latin Media Ventures, she was the founding publisher of Hearst Magazines' Shop Etc. She also worked as publisher of Harper's Bazaar and Marie Claire.