Morning Wire: The price of Time, and more in the morning's worthy media news

$4.95 when we can read it on our next doctors visit Looks like things are getting a little desperate over at Time Inc's Time magazine as the company announced that it will cut the rate base from 3.25 million from 4 million and raise the cover price to $4.95 further keeping away people who don't really read it anyway. Time also said it will start relying on an "audience-selling model," a method it said television networks use to sell advertising, rather than a rate base. What? Zucker and company orders full round of show they were looking to cancel We're convinced that, someone or something has to suck for NBC Universal and/or NBC to either promote that person who sucks or order more episodes of that show that sucks. With that said the company has ordered a full season of the very sucky "Studio 60 on the Sunset Strip" after almost cancelling it. "I've never wavered in my belief in the show," NBC Entertainment president Kevin Reilly said. "With the talent we have in front and behind the camera and with the direction Aaron is taking the relationships, I think the show's passionate core audience will be excited, and the other viewers who sampled it can be won over." What about under the camera, over the camera, in the closet, out the closet? The daily News' KRISSY MAC is extremely happy Britney is back Britney Spears would be happy to know that she has a true fan in Daily Dish columnist Krissy Mac. We know some Brit fans and it was like "Whatever" when news broke that Brit was cutting Kevin Federline's feeding tube. But Krissy Mac on the other hand should probably run for President of the Britney Spears fan club. She starts with REJOICE! REJOICE! BRITNEY'S BACK! and then went on to say: I am gleeful. I feel like a proud mother whose child has finally learned how to count to 10... or how to tie her shoes... or how to take out the trash. Wonder if she had on her panties with little Britney faces on it? -Shomari Hines