Former Maxim editor turned former VP of entertainment at heavy.com Jimmy Jellinek is on his way to being the former SVP, Digital Content,at Playboy

SDH Wow! And we thought Heavy.com was paying him the big bucks. It was less than a year ago that former Maxim Editor Jimmy Jellinek landed at Heavy.com to serve as vice president of entertainment with much fan fare. Both he and fellow former Dennis Publishing employee Stuff publisher John Lumpkin bragged about the good pay they were getting at Heavy.com saying their take home pay was better than what they were hauling in when they toiled for Dennis. "I don't want to ruffle anyone's feathers, but it's more," said Jellinek. Now Jellinek has bailed on Lumpkin to go tackle Playboy Enterprises effort to become a serious digital media player on the crowded digital field. In his new roll Jellinek will work under the title of Senior Vice President, Digital content, digital media, and of course the pay is way better than the way better pay he was getting at Heavy.com. When Jellinek joined Heavy.com back in late December 2007, he said “For him, it's just going where the zeitgeist is,". But clearly, in 2008 it’s just going where the money is and rightfully so. Jellinek will now spend his days looking at naked women online and coming up with ways to get more men to visit playboy.com and all its planned and/or existing digital offerings. That shouldn’t be too hard right? Also, it’s not impossible for his pal John Lumpkin to join him at his new gig. Playboy could make a play for Heavy.com one day. It wouldn’t be a bad fit.

Heavy.com creates new position and hires former Glam Media exec Richard Rocca to sit in it

By SDH It’s safe to assume that Heavy.com has money to burn. Late last year the independent video site hired away former Maxim editor Jimmy Jellinek who bragged about how sweet his new salary was. But before that Heavy hired away former Stuff publisher John Lumpkin who also bragged about his new salary. Now Glam with their track record of paying sweet salaries will add another head to their payroll with the hiring of former Glam Media senior director Richard Rocca who will sit nicely in the newly created but necessary position of Executive Vice President, Business Development. It won’t be long now till Rocca brags about how his new salary is way better than when he was at Glam. Full Press release after the click..... HEAVY HIRES RICHARD ROCCA AS VP OF BUSINESS DEVELOPMENT Former Glam Media Executive Moves To Web’s Leading Independent Video Site New York, NY – April 7, 2007: Heavy.com (http://www,heavy.com/), the web’s leading independent video site, today announced the hiring of Richard Rocca for the newly created position of Vice President, Business Development. Formerly Senior Director for Glam Media, Rocca will establish premium brand partnerships and identify new revenue opportunities via strategic sales. Rocca will be based out of Heavy’s west coast office. CMO Eric Hadley made the announcement. “Heavy offers the optimal solution to engage both advertisers and consumers in an online video environment,” said Richard Rocca. “Joining the Heavy team was a clear choice for me as they’re continuously one step ahead of the rest of the digital landscape and have great offerings for publishers and advertisers of all sizes.” “Following such an admirable track record at Glam Media and Gorilla Nation, we look forward to big things from Richard here at Heavy,” said Eric Hadley. “I’m very excited about Heavy’s recent growth, and with the addition of Richard Rocca, we’re further solidifying our position as the foremost online men’s destination.” While with Glam Media, Richard Rocca established its internal sales team, executed new publisher network partnership agreements and developed the strategy for the launch of Glam’s lifestyle channel, Glam Living. Prior, Rocca held the positions of Vice President of Business Development for Gorilla Nation and Director of Sales Operations for I/PRO. About Heavy The Heavy Corporation (http://about.heavy.com/) includes Heavy.com, the Web’s leading independent video site and the leader for 18-34 year old guys, and Husky Network, a premium video monetization platform for publishers of all sizes.Heavy.com is one of the web’s leading consumer video companies and the leader for 18-34 year old males, a key demographic for marketers and advertisers. Heavy’s original programming staples include: “Over The Hills;” “Superficial Friends;” “Kung Fu Jimmy Chow,” “The Burly Sports Show” and “Behind the Music that Sucks.” Heavy’s original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike. Husky Network, a premium video advertising network, provides brand advertisers with hand-selected premium publishers and bloggers who use Husky’s highly engaging and effective video ad units. For more information please see http://www.huskynetwork.com/ # # #

Maxim's grossly underpaid former Editor Jimmy Jellinek, joins former stuff publisher at the high paying Heavy.com

-MARTY Anyone who is anyone pushing paper in the print magazine business, dreams of one day working in a paperless environment where they dictate to web programmers and designers, how, what, when and where. For former Maxim editor Jimmy Jellinek he now joins his former and now future colleague former Stuff publisher John Lumpkin at Heavy.com, and both men couldn't be happier, especially with their new salaries. Jellinek and Lumpkin both said their take home pay was better than what they were were hauling in when they toiled for Dennis. "I don't want to ruffle anyone's feathers, but it's more," said Jellinek. Lumpkin said, "I don't want to bite the hand that fed me, but it's kind of nice to be working in a place that doesn't have a tug of war for resources with print." THEY'RE OUT OF PRINT [NYP]