When fantasies border on stupidity
Published: Friday, March 21, 2008
By SDHWe’ve heard crazy ideas/fantasies before like when it was suggested that Time Warner buy Starbucks, that one, though clearly just someone talking out of their rear was just extreme and made absolutely no sense no matter how anyone wants to look at it. Now comes another crazy idea/fantasy though not as extreme as the Time Warner Starbucks suggestion, this one is also someone talking out of their rear. After browsing over at “All Things Digital” we came across a post from Kara Swisher who begs that we indulge her, in her no sense fantasy/idea that instead of Microsoft buying Yahoo! They should buy AOL and the giant media company attached to it, Time Warner. AOL by the way is attached to Time Warner, and why say Microsoft buying Time Warner would be a bargain compared to Yahoo! While in the same breath mentioning that the current price tag for Time Warner is $51.5 billion but it would balloon to about $87 billion due to debt? Double the price of what Microsoft is offering for Yahoo! We know it’s just a fantasy but we’re talking reality here. If Microsoft were to even mention that they are kicking the tires on the overweight Time Warner, their stock would go into a free fall. Microsoft knows nothing about traditional media which is what makes up the majority of Time Warner. And bottom line, it would be AOL Time Warner 2.0. The only thing that would fit with Microsoft is AOL, so why not just grab AOL if Jeff Bewkes decided to sell. No need to buy a bunch of assets you’re going to have to unload just to gain control of one. There is no value in Harry Potter, HBO or any other Time Warner brands, shows, networks for Microsoft. If Former Time Warner CEO Geri Levine didn’t get caught up in the hype that was AOL, Time Warner would probably be in good shape right now. But it is still suffering from the after effects of that merger. Kara Swisher asks why doesn’t Microsoft buy Time Warner. Well the answer to that is simple. They have no interest in dumping a load of cash on a debt laced company in a business they know nothing about, that is still trying to find their way after being knocked on their ass. Oh yeah and Steve Ballmer kinda likes his job and net worth. We think the same goes for Bill Gates, at least on the net worth part. Labels: ACQUISITIONS, AOL, GeriLevine, JeffBewkes, Mergers, Microsoft, TimeWarner |








