European Media bigs soaked, video please

-MARTY Mediamonkey is reporting that during a gathering this morning of Europe's media leaders, expensive suits and hairdos were ruined when the fire sprinkler system went off shutting down the entire conference causing a rat like scattering of media elites. Can you imagine the poor bastards who were snoozing through the yawn fest? Mediamonkey is hoping for a video, and so are we. We wouldn't mind something like this happening at a gathering of America's media heavies. The culprit: a spot-lighting rig jacked up to within inches of the sprinkler system clearly overheating and triggering the downpour. Monkey, spared a drenching, watched as just a few seats along Richard Hytner, deputy chairman worldwide for Saatchi & Saatchi, proved to be surprisingly agile in diving for cover. Sprinkling of talent at media summit [Media Monkey]