CondeNet's Sarah Chubb is making it work

-YOSH We always said it and we will continue to say it. Conde Nast has the most clear cut web strategy compared to other major magazine publishers. They built a separate business with Conde Net and so far it's paying off well enough to make Conde Net Prexy Sarah Chubb keep her job for about 7 years now. Now the company will announce a deal to distribute videos from its various Web sites, which cover topics such as food and travel, via YouTube. In other words they are launching a Youtube channel. But with almost all parts oiled and running together, Chubb still has some hurdles to hop over. In a Q&A with the Wall Street Journal Chubb explains how she managed to grow revenue by 81% and how the new Youtube deal will work. By some measures, CondéNet's partnerships appear to be paying off. Traffic to its Web sites increased 16% in October to 9.4 million unique U.S. visitors from the same period last year, according to comScore Media Metrix. Year to date, revenue at CondéNet is up 81.8% versus the same period last year. (That number includes revenue from Wired.com and Flip.com -- neither of which figured in last year's figures. Stripping out those two sites, CondéNet revenue is up about 49% year to date versus the same period last year.) That comes amid a strong year for Web advertising in general -- online ad revenues for the first nine months of 2007 were up about 26%, to $15.2 billion, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Oh yeah Sarah, assuming you're currently wearing your hair long, just an FYI, we like you with shorter hair. Is CondéNet's Web Approach Paying Off? [WSJ.com]