Jeff Bewkes has the balls to run Time Warner
Published: Monday, January 28, 2008
-By SDHThe media business world is itching to see what new Time Warner CEO Jeff Bewkes's first move will be to get the juices flowing at Time Warner again. With the company’s stock in the shitty neighborhood of $14, Bewkes needs to do something drastic and out of the blue to send a message to investors and Wall Street, like firing Time Inc CEO Ann Moore and AOL head Randy Falco, two people who aren't capable of leading their companies in these new media times, and install new blood from outside the company. OK so maybe that’s a little too drastic right out the gate, but those are two changes that need to be made to start the process. Will Bewkes drop any hints during Time Warner's 2007 fourth-quarter and full-year results on Wednesday, February 6, his first earnings call as CEO? Under former CEO Dick Parsons, the company seemed frozen and Parsons didn't seem willing to thaw it out and get creative. Its clear the board elected Parsons to do some well needed cleaning after the disaster that was the AOL-Time Warner merger. But when Parsons was done cleaning, it’s as if he got stuck not knowing what to do next. More... Well it was only right that Bewkes stepped up as the new shot caller because according to a recent story in New York Magazine, Bewkes was Parsons' hit man, the man Parsons would send to confront individuals he couldn’t bring himself to face. Sure Parson's doesn't admit it out right but Jeff Bewkes was Parsons' muscle and he (Bewkes) wasn't afraid to tell people like Steve Case he was full of shit. Dick Parsons was perhaps too diplomatic for the CEO gig after a while. It seems as though he was worried about pissing people off than doing what he needs to do to inject some energy into the company. Then again he could have just been busy in Italy tending to his vineyard. Parsons' well liked diplomacy began to work against him after a while. Many, including Bewkes believed he (Parsons) allowed corporate thug Carl Icahn to bamboozle him into spending boat loads of cash to buy back stock when he could and probably should have used the money elsewhere. Time Warner's board and investors need not worry. They got it right when they approved Bewkes as the company's new CEO. Bewkes is clearly a take no prisoners leader who speaks his mind and will not think twice about making the changes necessary to benefit shareholders. After all they are who he works for. Labels: CarlIcahn, DickParsons, JeffBewkes, THE_BEWKES_ADMINISTRATION, TimeWarner |











