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Are Time4 Media turned Bonnier Corp employees just naïve?

Published: Friday, March 28, 2008

By SDH
When two companies with different cultures come together, what you will get is a culture clash. When the company that is buying the company you’re currently working for says that nothing will change, that’s just to stroke you while they close the deal because there is no way a company is going to drop over $200 million to acquire another company and not put their mark on it. One would be naïve to believe otherwise. This seems to be the current situation at Bonnier Corp which bought Time Inc’s Time4 Media group. Editors are quitting left and right because they don’t agree with the direction the new owners want the magazines to go in. The latest to leave the Bonnier nest is longtime editorial director of the Parenting Group Janet Chan due to what some think is her clashing with publisher Greg Schulman who is the middle man put in charge of enforcing the Bonnier doctrine. Chan has since been doing editorial consulting. Come on people. Did you really think that everything would have remained the same when you rolled under your new masters? How naïve of you!! Either roll with it, or roll out. Luckily for people like Janet Chan, she can probably afford to roll out, which she did.

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