On the heels of multiple new distribution deals, the launch of a new network Cheddar Big News and launching on Youtube, Snapchat and Hulu, Cheddar, the almost 3 year old digital news network has relaunched its website cheddar.com. The website offers up more content for previewing like the main network Cheddar and its recently launched sister network Cheddar Big News. Users are able to toggle between both networks and also get to choose which platform they want to watch Cheddar on. A simple click of the ‘Browse’ drop down menu opens pandora’s box. With the menu expanded users can access all that Cheddar has to offer on Business, Sports, Culture, Tech, Science and more. Users are also able to access the ‘Shows’ section and enjoy content like ‘CannaBiz’, ‘The Long And The Short’ ‘Your Cheddar’, ‘Your Future Home’ and more. If users are in the mood for sharper Cheddar, then there is the ‘Cheddar Originals’ section where they will find Cheddar Explains’, ‘Cheddar Tries’ and ‘The Point With Jon Steinberg’ where the boss himself interviews movers and shakers from across the business world and Hollywood.
The Cheddar network is currently available on every major streaming platform which users can now access under the ‘Where to Watch’ section. CEO Jon Steinberg and his team have been aggressively expanding Cheddar’s footprint in households and pretty much anywhere there is a screen across the nation. The network recently landed on Altice One, one of the biggest broadband and TV providers in the country.
Said Mr. Steinberg:
“I want everyone in the United States to have Hulu, YouTube TV or one of these systems, and then we will be in the primary real estate in all those systems. If skinny bundles on OTT work, Cheddar will be there, and we will win.”
Its Cheddar everywhere! Recently on Twitter Digiday head Brian Morrissey joked that ‘Cheddar will eventually be available on gas pump screens”. But what Mr. Morrissey didn’t know was that gas pump screens is part of Mr. Steinberg’s Cheddar everywhere strategy. He responded to Mr. Morrissey with the following tweet:
The irony is you meant this as a joke. And I just emailed our head of distribution to ask why we are not on gas pump screens. We have gyms coming next FYI…
— 🧀Jon Steinberg 🧀 (@jonsteinberg) April 6, 2018
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