Meredith which acquired Time Inc in late January making it the biggest magazine publisher in the US is starting to make operational changes within the former Time Inc brands. The company has installed TV vet Bruce Gersh as Executive Vice President/President of People, Entertainment Weekly and People en Español. In this move, two execs who came over from Time Inc Karen Kovacs, president of brand development, and Brad Elders, EVP and chief revenue officer will exit Meredith. In his new role Mr. Gersh who also came over from Time Inc back in 2016 will have full operational oversight of the brands. In addition he will also lead Meredith’s National Media Group television production division. This appointment is happening as Entertainment Weekly officially makes its move to the West Coast. People/Entertainment Weekly editorial director Jess Cagle who used to report to Time Inc’s chief content officer Alan Murray will now report to Mr. Gersh. This new role for Mr. Gersh is the same role once held by former Time Inc CEO Rich Battista.
Said Meredith Boss Tom Hardy:
“We are extremely pleased to have someone with Bruce’s talent and extensive experience in the entertainment industry leading these powerhouse brands,” Harty said in a statement. “People was a key driver behind Meredith’s acquisition of Time Inc., and we are delighted that Bruce has accepted this opportunity to build on its strong base and position the People brand for further growth.”
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