Comcast CEO Brian Roberts is up to something. If he was trying to get the attention of Disney CEO Robert Iger and 21st Century Fox Chairman Rupert Murdoch, we think he just got it. Mr. Roberts’ Comcast has been rumored for a couple weeks now to be planning to make an offer for the same media and entertainment assets Fox agreed to sell to Disney for $52 billion. There were reports that if such a bid did happen it would either force the Murdochs to reconsider their agreement with Disney and/or force Disney to up its offer. But Comcast took another route all together and instead offered up $31 billion for SKY which Rupert Murdoch has been struggling to gain control of for years. Could this be a play by Comcast to lure Rupert Murdoch to Comcast if SKY accepts it’s $31 billion offer? Or did Rupert Murdoch already quietly turn down a second bid by Comcast and this is Comcast trying to stick it to Mr. Murdoch? While those are all credible questions, Comcast said that acquiring Sky will help aid its expansion across Europe.
The saga over Sky has been one of the most drawn out deal-making dramas in media. Mr. Murdoch, the 21st Century Fox executive chairman, has tried for years to take full control of the broadcaster, which he started in 1989. By owning the rest of Sky, 21st Century Fox would be better positioned to take on the likes of Netflix, Amazon and other streaming giants.
You might also like
More from ACQUISITIONS
As expected, Meredith, the world's biggest magazine publisher thanks to its acquisition of Time Inc, has brought in some banking …